In 1911, the descendants of Swedish immigrants living in Round Rock, Texas founded the Goetha Farm Mutual Association of Texas. Their goal was simple: to provide property insurance for the members of their small, rural community. Over 100 years later, the association they founded has grown to become Texas Pioneer Farm Mutual, a recognized insurance leader. With agents located throughout the state, Texas Pioneer continues to serve rural Texans, as well as those living in urban areas. Although we have grown, expanded our coverage, and changed with the times, the concept of our founding fathers has remained the same: neighbors helping neighbors.